Delivering first-in-class web presence for G7 Business Solutions
Creating key messaging, straplines and new copy for G7’s new website, in conjunction with GWS media.
A new website for G7 Business Solutions, a Portishead-based ERP services provider, has just been launched. TheAnswer Ltd worked closely with digital marketing experts, GWS Media, to complete this fascinating project. The focus was to generate key messaging, straplines and really express the G7 brand ethos.
Key messaging
The channels selected to communicate key brand messages to an organisation’s target audiences are vital to generating a strong market presence. A dynamic and content-rich website not only increases credibility, but showcases products and services instantly to potential customers on-the-go. By analysing the needs of your audience, you can develop compelling key messages that truly resonate with your website's readers. In the case of G7, the focus was creating clarity, product knowledge and long-term partnerships and picking out key quotes from existing customers to verify their record of success. The quotes also help to draw a website visitor's attention to a particular area of business, or service G7 provides that really helps solve their problems.
- SEAMLESS, FLEXIBLE SUPPORT
- DELIVERING A SMOOTH IMPLEMENTATION
- UNIQUE BLENDED UPGRADES
- OUR EXPERTISE - A RESPONSIVE AND TAILORED APPROACH
Straplines
‘Our Experts. Your Needs. A flexible long-term partnership’
Creating a powerful strapline can transform a businesses online presence and draw the right people in, as well as help with retention and achieve message consistency across marketing channels. They should be short, snappy and memorable, and clearly depict business values and ethos. Straplines can also differentiate businesses from other brands, and are an important part of digital marketing, especially to help cut through the noise in busy web communications.
Who are G7 Business Solutions?
G7 is an experienced IT consultancy based in Bristol who specialise in the implementation and support of Unit4 ERP. Enterprise resource planning (ERP) is a type of software that businesses use to manage daily activities such as accounting and procurement whilst helping plan and report on success. G7 has a team of highly qualified consultants and project managers supporting the Unit4 ERP product range and have worked with a variety of sectors such as commercial, not-for-profit, education and public sectors. They offer a complete implementation service, through design, build, testing and go live on to application and technical support.
Who are GWS Media?
GWS Media is a full-service digital marketing agency based in Bristol with over 20 years’ experience. Their in-house team of designers, developers, and marketing experts focus on helping businesses strengthen their online performance and redefine their digital identity. GWS offers business mobile app development, digital marketing & SEO campaigns, website redesigns, full corporate rebrands and much more.
Want to see the new G7 website?
Take a look now at: https://www.g7bs.com
Looking to revamp your organisation’s website communications? Get in touch today to see how TheAnswer Ltd and their extensive network of partners can work together to help.